In June 2012, Microsoft announced plans to discontinue all "Zune" services; instead Microsoft would distribute its digital media content and services under the Xbox Music and Xbox Video brands available on its line of products including Windows 8 PCs and tablets, Xbox 360 game console, and Windows Phone smart phones.
On October 3, 2011, Microsoft announced the discontinuation of all Zune hardware, encouraging users to transition to Windows Phone.
Later, the announcement was removed and a Zune Support Team member tweeted that the page was added to the website in error.
Zune Pass customers in the United States could also now download 10 tracks to keep per month in addition to the existing subscription-dependent unlimited music downloads.
On the same day, the Zune 4.0 software was released to support the Zune HD.
In November 2015 Microsoft retired the Zune music download and streaming service.
Remaining Zune subscribers would be switched over to Microsoft's Groove Music platform.
A firmware update brought picks and an improved the TV-out experience to the Zune HD.
On March 15, 2011, Microsoft announced that no new Zune hardware players would be developed, although existing models would remain for sale.
After only two years, Microsoft announced the closing of MSN Music in 2006 immediately before announcing the Zune service.
In 2008 Microsoft shut down the MSN Music licensing servers only two years after promising users the servers would be available for five years.
Zune also provided music streaming for United Airlines inflight after a partnership in 2010.